Le Pastel

Lé café is a high-end pastry shop with a variety of delicious desserts. The shop’s new identity was designed with one objective, to express quality within the whole brand and each of its touch points. The idea was to take disparate elements and unify them into whole systems that represent a fresh and playful attitude towards customers. The color plays a big role in this project, since it was meant to create emotion and trigger a sensation of warmth to each and every customer. The combination of neutral colors and pastel colors makes the perfect balance for a clean and sober design. The outcome is a sweet but modern execution for a fresh and fun brand that looks as sweet as it tastes! Bringing happiness in every glance and every bite.









Creative Art Direction: Claudia Argueta

Graphic Design: Claudia Argueta

Photography: Claudia Argueta & Diego Castillo